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There are currently over 3.6 billion social media users around the world. However, if the countless recent data breaches and scandals have taught us anything, it’s that our data isn’t always used in the way that best serves us.
Uhive is disrupting the social media space, with an entirely new network – one that’s sustainable, creative, fun, and completely transparent. How does it work? Uhive has created its own cryptocurrency – Uhive Token – which enables users to quickly and seamlessly make economic exchanges through peer-to-peer transactions. All advertising carried out on the platform is interest-based, meaning every user will be presented with the content they want to see, and nothing else. Uhive also facilitates the sale of in-app digital assets, without ever compromising on the security and privacy of its users’ data.
Uhive is pioneering a new content discovery user experience, in which individuals can communicate publicly, or anonymously interact with other users on the app. Since beta launch in May of this year, they’ve onboarded over 246,000 users and seen over 5 million posts contributed by active users. And the stats speak for themselves – Twitter saw just 1.6 million tweets in its first 12 months.
The Uhive team has been working hard to actively collect feedback and input from its users and continuously develop improved product iterations and bring new features to the platform. Since their beta launch, they’ve released over 50 new and updated features to the app. As it stands, Uhive’s unique content-discovery model allows users to tailor the content they wish to see by selecting from 26 different interests, while content creators can use Uhive’s paywall feature to earn, rewarding quality posts with cryptocurrency payments. That way, creators are able to earn from thousands of users, while users get access to the exclusive content they want to see. Through their partnership with Outbrain, Uhive ensures that all ad targeting is based solely on interests and previous ad-interaction, rather than user-behaviour, resulting in a more personalised and far less intrusive ad experience for users. In turn, advertisers can also expect more robust results from the campaigns.
Uhive’s campaign on Seedrs is now over 111% funded, and will help the brand to power their growth in the upcoming months. The funds raised from this round will be dedicated to expanding their technical team to enhance the capabilities of the app and build in new, game-changing features such as user paywall settings and virtual reality content exploration. Their plan for global launch in early 2021 is well underway, and Uhive will be focusing on supercharging their marketing efforts and reaching new audiences.
To find out more about Uhive, and the investment opportunity, visit the pitch now.
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Michaela Salomon
Campaign Support Team
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