7-figure Kickstarters don’t happen by accident.
They follow a formula.
Fraimic’s campaign is a textbook example of what happens when a winning product idea is paired with sharp marketing and deliberate, well-timed planning.
Most creators start with a problem. Anthony Mattana wanted to make AI-generated art accessible to everyone, not locked behind phones or computers.
Fraimic evolved into a smart e-ink canvas that creates stunning images directly from your voice, fitting any room or style effortlessly.
In this episode of the Crowdfunding Demystified Podcast, Salvador Briggman sits down with Anthony Mattana, founder of Fraimic, a voice-powered smart E Ink art frame that raised over $1.1 million on Kickstarter. 
Anthony shares his journey from Broadway sound designer to hardware founder, launching multiple hardware products on Kickstarter and eventually selling his previous company to Logitech.
Even after a successful acquisition, the pull to build something new never went away.
That creative itch led directly to Fraimic.
In this conversation, Anthony breaks down what actually goes into launching a seven-figure Kickstarter.
- The mistake creators make before launch day
- The signal that proves people will buy
- The quiet shift Kickstarter now rewards
- Why perfection kills momentum
- And more.
If you’re building a physical product or planning a Kickstarter campaign, this episode delivers proven lessons you can apply immediately.