In crowdfunding, we know that the bigger the launch, the bigger the campaign.
So what if you had a new way to maximize your pre-launch audience and excitement while activating and rewarding your most eager fans?
Introducing the BackerKit Pre-Launch Reservation
The new BackerKit Pre-Launch Reservation allows creators to offer backers the ability to reserve exclusive pledge terms or rewards prior to a campaign’s launch by making a small deposit on the BackerKit Launch Party page or Teaser Page.
Your backers get early access to special offers while creators, like you, get to:
- Grow and activate your audience before you launch
- Boost audience intent and pledge likelihood
- Identify your most engaged fans
- More accurately set strategic funding goals ahead of launch
- Track conversions from pre-launch to launch all in one platform
BackerKit Pre-Launch Reservation is fully integrated into BackerKit Crowdfunding and will soon be widely available for all BackerKit Crowdfunding creators at no additional cost.
Pre-Launch Reservation is currently available in beta, and creators who have tried it are seeing compelling results: World’s Largest RPG found that followers who made pre-launch reservations were over 12x more likely to pledge than those who did not reserve.
Interested in trying it early? Reach out to our team to join the beta.
Have yet to sign up for BackerKit? Click here to start your free creator account.
How it works
- In pre-launch, you offer the reservation reward on your Launch Party page (e.g. FREE dice with your $1 deposit)
- Fans place a small deposit (e.g. $1–$5) to reserve their spot and their perk
- At launch, fans return and pledge with their reward automatically added to their cart for easy checkout
BackerKit Pre-Launch Reservation is a powerful expansion of our existing pre-launch features, like BackerKit Launch Party, which help turn your fans into campaign followers, and those followers into backers.
But by adding a Pre-Launch Reservation to your Launch Party page, you give your fans a chance to extend their support one step further and signal a stronger commitment to pledge once your campaign goes live.
And since Pre-Launch Reservations are powered end-to-end on BackerKit, the experience is seamless. Your backers can follow, reserve, and pledge to your campaign all in place – and you can track pre-launch activity to post-launch conversions all on the BackerKit Crowdfunding platform.
How Pre-Launch Reservations Can Boost Your Ad Strategy
Plus, if you run ads for your crowdfunding campaign, Pre-Launch Reservations can supercharge your ad strategy and returns by:
- De-risking your ad spend by focusing on qualified, high-intent leads
- Identifying high-intent fans for expanded and more targeted ads
- Reinvesting reservation revenue into your ad your budget fuel more pre-launch growth
Pre-Launch Reservation in Action
World’s Largest Dungeon
The creators from World’s Largest RPG were trailblazers and initial beta testers of our Pre-Launch Reservation, which they offered on their currently running project, World’s Largest Dungeon.
During pre-launch, they offered followers the chance to reserve a free dice, bag, and coin by placing a $1 deposit. The response was impressive: nearly 10% of their pre-launch audience made a reservation, and since the campaign launched, about 57% of those who reserved have gone on to pledge.
This highly qualified segment helped them better forecast demand, build early momentum, and lock in support from their most enthusiastic fans.
The results speak for themselves—followers who made a pre-launch reservation were over 12x more likely to pledge than those who didn’t.
“BackerKit is always innovating. I trust them to stay ahead of the curve and introduce new features when they’re needed most. Reservations offer another way to engage with backers before that all-important launch day, gauge intent, and, most importantly, better predict how many of your followers will convert. Having a single, end-to-end solution for both prelaunch and reservations is a game changer.”
—Grant Mielke of Worlds Largest Dungeon
[Live Example] Red Tides: A Tale of New Caribbea by Tortugas Games is currently offering a free mini-expansion “Calrissa’s Managerie” for a $1 reservation.
[Live Example] Hellfinder – A Modern Horror Hack of Pathfinder 2nd Edition by Jason Bulmahn, owner of Minotaur Games and creator of Pathfinder RPG, is offering exclusive perks for a $2 reservation.
See how you may be able to integrate this strategy into your next campaign, and check out an incredible up and coming project while you’re at it!
Join the Fun
Want to use the Pre-Launch Reservation on your next campaign? Sign up for BackerKit today, then reach out to our team to enable it! Just email us at [email protected].