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Bitcoin And Crypto Markets Faced Challenges In 2025, Leading To First Annual Decline In 3 Years : Analysis

January 19, 2026
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CoinGecko noted that the cryptocurrency sector in 2025 was marked by significant volatility and a notable year-end contraction. Despite reaching unprecedented heights early in the fourth quarter, the Bitcoin and crypto sector faced headwinds that led to its first annual decline in three years. The report from CoinGecko delves into the major trends, performance metrics, and institutional shifts that defined the year, shedding light on challenges and areas of resilient growth.

The total cryptocurrency market capitalization ended 2025 at $3.0 trillion, reflecting a 10.4% drop from the previous year.

This downturn was particularly pronounced in Q4, where the market shed 23.7%, or nearly $946 billion, following a peak of $4.4 trillion.

The catalyst for this slide was a massive $19 billion liquidation event in October, sparked by the U.S. government’s declaration of 100% tariffs on China.

This geopolitical move triggered widespread price drops, confining trading to narrow ranges through December.

Amid the turbulence, average daily trading volumes hit a yearly peak of $161.8 billion in Q4, up 4.4% from the prior quarter, underscoring how uncertainty often fuels activity.

In contrast to the broader market’s struggles, stablecoins demonstrated robust expansion, surging 48.9% to a record $311 billion by year’s end.

This growth added $102.1 billion in value, with Q4 alone contributing $6.3 billion.

Notable shifts included Ethena’s USDe experiencing a 57.3% deleveraging from its $15 billion high to $6.3 billion after a depegging incident on Binance.

Meanwhile, PayPal’s PYUSD climbed 48.4% to $3.6 billion, bolstered by creator payouts on YouTube and attractive yields of about 4.25% through its Spark Savings Vault, outpacing competitors like World Liberty Financial’s USD1.

Crypto’s performance diverged sharply from traditional assets.

While Bitcoin fell 6.4%, gold soared 62.6%, driven by central bank stockpiling and tariff-related uncertainties.

U.S. equities also shone, with the NASDAQ up 20.5% and the S&P 500 gaining 16.6% on AI-driven optimism.

The U.S. Dollar Index dipped 10%, and crude oil plummeted 21.5%, highlighting crypto’s increasing independence from conventional markets.

Institutional involvement deepened through Digital Asset Treasury Companies (DATCos), which allocated at least $49.7 billion to acquire over 5% of Bitcoin and Ethereum’s total supply.

Their holdings ballooned 137.2% to $134 billion, with half the spending occurring in Q3 amid altcoin hype.

However, Q4 saw a slowdown to $5.8 billion as falling prices prompted a pivot to share buybacks.

Prediction markets exploded, with notional volumes leaping 302.7% to $63.5 billion.

Polymarket dominated early but ceded ground to Kalshi (39.6% Q4 share) and newcomer Opinion, which racked up $7 billion in December volumes, potentially inflated by airdrop incentives on the BNB Chain.

Perpetual futures trading also set records.

Centralized exchanges (CEXs) handled $86.2 trillion, a 47.4% increase, while decentralized exchanges (DEXs) skyrocketed 346% to $6.7 trillion.

The DEX-to-CEX ratio improved to 7.8%, fueled by platforms like Hyperliquid ($2.9 trillion total) and Lighter, which led Q4 with $1.3 trillion amid reward programs.

While the report focuses on 2025’s outcomes, it signals ongoing infrastructure maturation.

Innovations in stablecoins, DEX incentives, and institutional strategies suggest crypto’s foundational strength persists despite price setbacks. As adoption metrics—like DATCo asset accumulation—continue to climb, the sector appears poised for recovery, emphasizing greater utility over speculation in an evolving financial ecosystem.





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