With the platform upgrade, Flexible Funding is retiring. From now on, campaigns will launch with Fixed Funding only. It may feel like a big shift, but in reality it sets you up for a smarter, more engaging way to raise funds.
Once the news settles, it’s clear: fixed funding, paired with the upgraded Stretch Goals feature, gives you a stronger, more engaging path to success.
How Fixed Goals + Stretch Goals Will Drive More Success
Stretch Goals have always been a top recommended strategy for keeping backers engaged and driving campaign momentum. The challenge? In the past, they were clunky. You had to track progress yourself, update graphics, and constantly explain what came next. (See examples below.)
On the new platform, Stretch Goals are built in and automated. That means less work for you, more clarity for your backers, and a visible rallying point that keeps your community excited long after you’ve hit your goal.
You set the minimum needed to make your project real, then invite backers to help unlock the bigger, better version of your vision step by step.
Example: A Film Campaign
Imagine you’re raising funds for an independent film. Let’s look at the Indiegogo campaign Uncle Fred’s Monster Problem, which is currently using stretch goals manually to rally its community.
With Fixed Funding, the campaign would set a smaller baseline goal, the minimum needed to create and deliver the film, rather than asking for a large, flexible total up front.
From there, built-in Stretch Goals invite backers to help elevate the production value:
🔸 $15K – Horror Celeb
🔸 $20K – Epic Creature
🔸 $25K – Killer Location
With this roadmap, backers don’t just fund your film, they get to elevate it. They see their impact at every stage and stay excited to push you further.
See stretch goals in action on Gamefound: Lone Wolf: Vengeance of the Kai
A Stronger Way Forward
The era of Flexible Funding may be ending, but a more powerful approach is already here. With Stretch Goals now built directly into the platform (visually displayed, integrated into your campaign, automatically updated, and easy for backers to follow) you’re not just raising funds, you’re building momentum.
It takes a little more upfront planning, but that’s a win for your campaign. By sharing the full vision, you give backers a clear picture of how their support makes a real difference. And when people see that impact, they fund more generously.
Stretch Goals aren’t just about unlocking extra funding, they’re about creating excitement, strengthening your community, and turning your campaign into a shared journey.
Learn more about using them: Stretch Goals FAQ
A Trusted Strategy, Now Even Stronger
From film to tech to design, campaigners on Indiegogo have used Stretch Goals to unlock new features, expand products, and bring richer visions to life. Soon, you’ll have the tools to do it even better.
More Examples of Indiegogo Campaigns and their Stretch Goal Strategy:
Fiendish Chapter 3: Ravages
Uncle Fred’s Monster Problem- HORROR FILM
Nireeka Spectrx: Ultimate E-Bike
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