What if cloud storage didn’t come with monthly fees?
That’s the radical idea behind Box: First Free-Forever Cloud Storage Alternative by Functionland, the first free-forever cloud storage alternative. In 2021, co-founder Ehsan and his team launched an Indiegogo campaign that went on to raise over $500,000, proving that the world was ready for a decentralized answer to Dropbox and Google Drive.
In this episode of the Crowdfunding Demystified Podcast, Ehsan breaks down how his team:
- Positioned Box as a disruptive “forever free” solution in a crowded SaaS-driven market.
- Built trust with early adopters who were skeptical of decentralized storage.
- Crafted a campaign strategy that turned a technical product into a compelling story for backers.
We also dive into what it takes to stand out on Indiegogo, how to design stretch goals that keep momentum alive, and why transparency with your backers can be the difference between failure and $500K in pledges.
Whether you’re a hardware creator, a software entrepreneur, or just curious about where the future of cloud storage is heading, this interview is packed with insights you can apply to your own campaign.