ZOOZ Power Ltd. (Nasdaq and TASE: ZOOZ) has selected Crypto.com as its key partner to implement a digital asset treasury strategy.
Announced on September 16, 2025, this collaboration positions ZOOZ Power as the first dual-listed company on Nasdaq and the Tel Aviv Stock Exchange (TASE) to adopt a long-term Bitcoin treasury.
The partnership underscores the accelerating mainstream adoption of cryptocurrencies among publicly traded firms, particularly in innovative sectors like energy storage.
ZOOZ Power, a key player focused on advanced energy storage solutions, is leveraging the proceeds from a recent $180 million private placement—expected to close in the second half of September 2025—to fuel this initiative.
The company specializes in developing zinc-based battery technologies that offer sustainable alternatives to lithium-ion systems, addressing global demands for cleaner energy.
By allocating a portion of these funds to Bitcoin, ZOOZ aims to diversify its treasury holdings and provide shareholders with direct exposure to the cryptocurrency’s potential upside.
This strategy reflects a broader trend where forward-thinking corporations view Bitcoin not just as a speculative asset, but as a hedge against inflation and a store of value in an increasingly digital economy.
At the core of the partnership is Crypto.com’s over-the-counter (OTC) trading desk, which will facilitate ZOOZ Power’s Bitcoin acquisitions.
Crypto.com, founded in 2016 with its “Cryptocurrency in Every Wallet” vision, offers institutional-grade services tailored for high-volume trades.
The OTC platform provides deep liquidity, competitive pricing, and discreet execution, ensuring that ZOOZ can build its treasury efficiently without market disruptions.
This is crucial for a public company navigating regulatory scrutiny and volatility in crypto markets.
“We’re pleased to support ZOOZ Power in this important step of its treasury strategy,” said Eric Anziani, President and Chief Operating Officer of Crypto.com.
“This partnership underscores our commitment to delivering institutional-grade solutions that make digital asset adoption seamless and secure.”
For ZOOZ Power, the decision to partner with Crypto.com aligns with its mission to accelerate Bitcoin adoption in Israel, a nation at the forefront of technological innovation.
CEO Jordan Fried emphasized the strategic fit:
“ZOOZ is accelerating Bitcoin adoption in Israel, and partnering with Crypto.com gives us the confidence to execute our strategy. We look forward to building a long-term Bitcoin treasury that delivers lasting value for our shareholders.”
Fried’s vision highlights the asymmetric upside potential of Bitcoin, where even modest allocations could yield significant long-term benefits amid the asset’s historical growth trajectory.
This development comes at a pivotal time for the crypto industry.
Following the approval of Bitcoin spot ETFs earlier in the year and increasing institutional interest, companies like Strategy have set precedents by holding substantial Bitcoin reserves.
ZOOZ Power’s move could inspire other Israeli firms and dual-listed entities to explore similar treasuries, potentially boosting regional crypto innovation.
In Israel, where blockchain startups thrive, this partnership may catalyze further corporate embrace of digital assets, supported by a regulatory framework from the Israel Securities Authority.
The implications extend beyond the partners involved.
For Crypto.com, teaming up with a Nasdaq-listed pioneer enhances its reputation as a go-to platform for institutional clients, emphasizing security, compliance, and privacy—core tenets in an industry often plagued by hacks and uncertainties.
With over 100 million users globally, Crypto.com’s infrastructure is suited to handle such high-profile collaborations, potentially attracting more enterprises wary of retail-focused exchanges.
Critics might argue that tying corporate treasuries to volatile assets like Bitcoin introduces risks, especially in energy sectors sensitive to economic cycles.
However, proponents counter that Bitcoin’s fixed supply and decentralization offer resilience against fiat currency devaluation.
ZOOZ Power’s measured approach—focusing on long-term holdings rather than short-term trading—mitigates some concerns, while Crypto.com’s OTC services ensure controlled entry points.
As we move towards the end of 2025, ZOOZ Power’s Bitcoin treasury strategy could redefine capital allocation in emerging markets.
By blending energy tech with cryptocurrency, the company not only aims to hedge its financial future but also positions itself as a key player in these sectors.
Shareholders stand to gain from this exposure, and the broader market may witness a ripple effect, potentially accelerating the fusion of traditional finance and blockchain.