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Home Crowdfunding News

Zelle’s Parent Company Considers Launching A Stablecoin

September 15, 2025
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Early Warning Services (EWS), the bank-owned consortium behind the widely-used P2P payment platform Zelle, is reportedly considering a bold move into the cryptocurrency space by exploring the development of its own stablecoin.

This development, still in its preliminary stages, could position EWS as a key player in the adoption of digital currencies among retail bank customers in the United States.

According to sources cited by Yahoo! Finance, EWS is actively investigating the infrastructure needed to create and issue a stablecoin tailored for everyday banking consumers.

Stablecoins, which are cryptocurrencies pegged to stable assets like the U.S. dollar, have gained traction for their ability to combine the efficiency of blockchain technology with the stability of traditional fiat currencies.

If EWS moves forward with this initiative, it would represent a significant milestone in the mainstream integration of stablecoins into the U.S. financial system.

EWS is no stranger to disrupting the payments landscape. Backed by major financial institutions such as Bank of America, JPMorgan Chase, Wells Fargo, and PNC, the company has established itself as a competitor to platforms like Venmo and CashApp through Zelle.

Last year alone, Zelle processed over $1 trillion in transactions, underscoring its widespread adoption and influence in the P2P payment market.

Beyond P2P transfers, EWS has also ventured into the e-commerce space with Paze, a digital wallet designed to streamline online checkouts, further demonstrating its focus on product development in the payments sector.

The potential launch of a stablecoin by EWS comes at a time when Wall Street is showing increased interest in digital currencies, spurred by greater regulatory clarity.

The passage of the Genius Act this summer has provided a clearer framework for financial institutions to explore blockchain-based solutions, including stablecoins.

This regulatory progress has emboldened traditional banks to consider integrating cryptocurrencies into their offerings, bridging the gap between conventional banking and the rapidly evolving world of decentralized finance.

EWS is not alone in its exploration of stablecoins.

The Clearing House, another bank-owned organization, is also reportedly investigating the potential of issuing a stablecoin, though its efforts are said to be at an earlier stage compared to EWS.

The involvement of these banking entities signals a broader trend: traditional financial institutions are increasingly recognizing the value of blockchain technology and stablecoins in enhancing the efficiency, speed, and accessibility of financial transactions.

The move by EWS to explore a stablecoin aligns with the broader shift toward digital transformation in the financial industry.

Stablecoins offer several advantages, including near-instantaneous transaction settlements, lower costs compared to traditional payment systems, and the potential for seamless cross-border payments.

For retail bank customers, a stablecoin issued by a trusted entity like EWS could provide a secure and user-friendly way to engage with digital currencies without the volatility associated with cryptocurrencies like Bitcoin or Ethereum.

However, launching a stablecoin is not without challenges. EWS would need to navigate complex technical, regulatory, and operational hurdles to bring such a product to market.

Building the necessary blockchain infrastructure, ensuring compliance with evolving regulations, and maintaining consumer trust will be critical to the success of this initiative.

Additionally, EWS would need to somewhat differentiate its stablecoin from existing offerings, such as USDC and USDT, which already dominate the stablecoin market.

If EWS moves forward with launching a stablecoin, it could further solidify its position as a key player in the payments industry while accelerating the adoption of digital currencies in mainstream finance.

As the financial sector continues to embrace blockchain technology, the potential entry of a Zelle-backed stablecoin could mark a turning point in how US consumers interact with money in the digital economy.

For now, EWS’s exploration remains in its early phases, but the implications of its impact might be significant, signaling a future where stablecoins and traditional banking converge to reshape the financial sector.





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