We just finished an unbelievable multi-million dollar equity round, and we can’t help but look back at our humble beginnings.
With thousands joining our raise, it’s amazing to think this all started with us – Rosanna and Max – just two people writing out BackerKit’s purpose statement which remains our purpose today:
Our focus has always been on the ambitious, lifelong creator.
First with our Pledge Manager and then through our end-to-end Crowdfunding platform, we’ve built and grown BackerKit by working directly with creators to solve crowdfunding’s hairiest problems so artists and makers can focus on what they do best – creating awesome things.
BackerKit has helped thousands of people become creators and enabling them to create over and over again.
The creator economy boom has led to more opportunity for creators today, with more ways to create and more channels to reach and build audiences compared to when crowdfunding began.
But the conditions have never been more unpredictable.
- Rising costs of production
- Increased competition for attention
- Rapid shifts in tech, trade, and the laws that govern them
It’s helpful to remember that crowdfunding was born to derisk. By producing only winning, audience-backed ideas, crowdfunding may just be among the most resilient and efficient ways to make and sell products.
That said, crowdfunding has evolved into much more than the “safer choice” of bringing ideas to market.
It’s matured into a sustainable, repeatable way to launch your boldest ideas first to the fans who love you most. Put simply:
Like any business, crowdfunding must deliver on a promise. Every. Time.
That means every project – the first or the fiftieth – is a professional operation.
Which is why today’s professional creator needs a pro platform.
Saying BackerKit aims to be the premium choice in crowdfunding is somewhat odd – because the data shows it already is.
- 64% of projects that use BackerKit are launched by repeat creators
- Over half (55%) of the Top 100 creators have used BackerKit
What does it mean to go pro?
We found that creators who benefitted the most from their campaigns and were able to keep creating beyond their first project approached crowdfunding with a specific mindset:
Creators who go pro and stay pro are committed to:
- Go far. They’re thinking beyond one project. They’re building a creative career, brand, or business.
- Go deep. They know their fans intimately, work their craft obsessively, and they deepen relationships with both through each campaign.
- Go together. They believe in the power of community – both with their fans and fellow creators
Pro is a mindset shift – a new perspective to match the major shift we’re seeing in crowdfunding, the creator economy, and the internet as a whole:
One built on the algorithmic-based, traffic-dependent platforms of the past. And another built for the passion-led, member-driven communities of today.
Now that 51% of all online traffic is bot traffic, the internet has become less human, less trusted.
And creators have felt the effects. Betting on site traffic to fund a project isn’t the winning strategy it used to be.
But people are fighting back and reclaiming digital spaces, building corners of member-based communities filled with fans and fellow creators alike.
We believe crowdfunding can lead in this next era of community-driven, creator-led spaces – and BackerKit is the leading platform to power it.
We’re already years ahead in building towards this new reality – investing heavily in more ways creators can gain, gather, and grow their audiences and take control of their creative future like a pro.
BackerKit is the only end-to-end crowdfunding platform that offers both the professional tech stack and professional collaborative network creators need today to go far, go deep, and go together.
Here are just some of the pro offerings you’ll find only on BackerKit and available to all creators at no additional cost – plus a peek at what we’re building next.
Pledge Manager Pro
We built the first and set the standard. Trusted by top creators, our pledge manager is the pro offering in the market which others still try to replicate today.
- Recently released: When global tariff increases were announced, we were the first to respond. The BackerKit Tariff Manager helps creators manage and mitigate the financial impact tariff shifts will have on their campaigns, businesses, and backers.
- What’s next: Making pledge management setup flow even easier and more intuitive, and the repeat creator experience ever more seamless.
Audience Intelligence
For building a passion-led and member-driven community, BackerKit offers unmatched insight into the people who propel you forward – your fans. We bridge pledge performance with audience insights in and across campaigns so every project comes ready with the backer audience and intelligence you’ve earned.
- Already in beta: BackerKit will track your full fan-cycle, charting your backers’ journey from follow to pledge and back into the next project. You’ll know who your superfans are and how to build lifetime value and loyalty at scale.
Fandom Engine
BackerKit was built to drive peak fandom with every project. Turn your campaign into an experience your fans can’t-miss and won’t forget with tools tuned to ignite engagement across every stage like livestream launch events, daily trivia challenges, follower-exclusive content drops, and so much more.
- Recently released: Pre-Launch Reservation lets backers reserve exclusive pledge terms or rewards before a campaign even launches, allowing you to grow and activate your most engaged fans and boost their likelihood to pledge when you launch.
Collab-Funding
Our fastest-growing offering, Collab-Funding lets you meet and team up with fellow creators to launch bigger and better campaigns. Our million-dollar Group-Collabs and Topia events prove crowdfunding can be a team sport that brings creators and their audiences together to raise the tide of fun and funding for all.
In many ways, a look towards the future is a journey back to our roots in crowdfunding – the belief that to go far we must go together.
Community was, is, and will remain our biggest strength for the challenges and untapped opportunity ahead.
Because creative people – equipped with the right tools and the support of a community – can be empowered to do what they love, forever.
That is our purpose and the future we’re building towards.
And thanks to your support, we can’t wait to do what we love and create this future with you.
— Rosanna and Maxwell
Our Vision for the Future of Crowdfunding: Introducing the BackerKit Pro Platform was originally published on Aug 14, 2025.