What if your backup power source was as portable and modular as the gear you use every day?
That’s exactly what the team behind StarBatt Mini set out to build. Designed by engineers and brought to life through crowdfunding, this ultra-compact, swappable battery system raised over $100,000 on Kickstarter and is now gaining traction with creators, photographers, and travelers worldwide.
In this episode of the Crowdfunding Demystified podcast, host Salvador Briggman speaks with Alex, co-founder of StarBatt, about the journey from idea to fully funded campaign. Coming from a background in sales and marketing, Alex teamed up with his mechanical engineer partner to tackle one of the most overlooked problems in portable tech: reliable, flexible power.
You’ll hear about:
- How Alex validated demand for StarBatt Mini before launch
- The marketing strategy that attracted backers early on
- Balancing product development with storytelling and community building
- What the team learned from running their first crowdfunding campaign
If you’re working on a hardware product or looking for ways to turn an idea into a successful Kickstarter launch, this episode is packed with insights you won’t want to miss.