What if your credit score reflected your potential, not your past?
That’s the radical idea behind Arro, a behavior-based credit platform that’s turning heads with its mission-first approach.
In this episode of the Crowdfunding Demystified podcast, host Salvador Briggman speaks with Ryan Duitch, founder and CEO of Arro Finance, who has raised over $900,000 on WeFunder for his innovative fintech startup.
Arro Finance helps underserved and first-time borrowers build credit using a behavior-based system powered by AI, gamification, and real financial education.

Ryan shares:
- Why he left a cushy finance job to start a mission-driven company
- The key to Arro’s early traction with over 15,000 customers
- Why he turned to equity crowdfunding (and how he kept the raise private at first)
- The power of behavioral underwriting and how it might reshape the financial world
If you’re a founder considering a raise on WeFunder or want to launch a product that genuinely helps people, you’ll walk away inspired and better prepared to succeed.