We talk with Gianluca Gabrielli, co-founder of IAS Creative, a design studio that specializes in bringing crowdfunding ideas to life with 3D rendering, animation, and storytelling.
Based in Rome, Gianluca’s background in architecture gave him a unique perspective on design and visualization. Over time, he discovered how powerful storytelling and digital design could be in turning abstract ideas into tangible crowdfunding assets — even before a prototype exists.
In this episode, you’ll learn:
- Why 3D animation is the most powerful visual tool for validation
- How to create compelling product stories with zero inventory
- The difference between studio renders and lifestyle scenarios
- Why storytelling and branding must go hand-in-hand for crowdfunding success
- How AI is changing the way creators communicate with agencies
Whether you’re in the pre-launch phase or gearing up for a full campaign rollout, Gianluca shares valuable tips on how to capture attention, create clarity, and make your product feel real to backers — even before it’s built.