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From Prototype to Powerhouse: How BLUETTI Built a Trusted Brand on Indiegogo

May 30, 2025
in Crowdfunding News
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When it comes to backup power, trust matters. And for over four years, BLUETTI has built that trust with the Indiegogo community, campaign after campaign. With five successful product launches and a strong delivery record, this Trust Proven campaigner has become a staple on our platform and a standout in the world of clean energy innovation.

Now, BLUETTI is back with another bold and ambitious project: the Apex 300, an all-in-one modular power station that has multiple uses but stands out for its ability to power your whole home and protect what matters most: your fridge, your medical devices, your internet, your car, your peace of mind.

A Campaigner That Earned Trust From Day One

BLUETTI didn’t gradually grow into a leader—they launched as one. Their very first Indiegogo campaign raised over $6 million, and every campaign since has been met with strong support, fulfillment, and high marks from backers around the world.

BLUETTI has tackled home energy solutions before, but the Apex 300 builds on that experience, pushing forward what’s possible for modern backup power at home. As our reliance on electricity grows, and the risks from outages rise, there’s never been a more critical time to innovate in this space.

By continuing to raise the bar and listening closely to the needs of their community, BLUETTI has established itself not just as a repeat campaigner, but as a trusted brand built in partnership with backers.

Why the Apex 300 Is the Home Backup Solution to Beat

The Apex 300 isn’t your average battery box. It’s a serious solution for serious needs; offering whole-home power backup that’s modular, expandable, and surprisingly easy to use.

Here’s what makes it stand out:

⚡️ True Whole-Home Power: With 2,764.8Wh of storage and 3,840W of output from a single unit (supporting both 120V and 240V appliances), the Apex 300 can handle everything from refrigerators to CPAP machines to EV charging. Scale up to three units and 18 expansion batteries for a massive 58,000Wh system.

⚡️ Zero-Interruption Backup: With a 0ms uninterruptible power supply (UPS) switchover and 12,000W/50A bypass power, your critical appliances stay powered during an outage—without skipping a beat.

⚡️ Smart Solar + Generator Integration: The Apex 300 features industry-first dual MPPT solar controllers and built-in 50A generator ports. That means you can recharge fast via sun or gas—no complicated rewiring needed.

⚡️ Efficient for the Long Haul: With EV-grade LiFePO4 cells rated for 6,000+ cycles, this system is built to last up to 17 years. And with ultra-low idle drain (just 20W), your energy goes further when it matters most.

What It Means to Be Trust Team Proven

The Trust Proven badge is awarded to campaigners who have launched multiple successful campaigns, fulfilled their perks, and built lasting trust with the Indiegogo community. BLUETTI is a shining example of what that looks like in action.

They’ve used crowdfunding the way it was meant to be used, not just to raise funds, but to build a brand hand-in-hand with their earliest believers.

For backers, that means peace of mind. For other creators, it’s a blueprint worth studying.

👉 Explore the Apex 300 campaign on Indiegogo
👉 Learn more about what it means to be Trust Team Proven



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