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PAGE: https://www.indiegogo.com/projects/grammatical-nonsense-the-no-shame-literacy-game
AUDIENCE: The demographic that most reaches my landing page (from my Facebook ads) are 65+ women who are largely grandparents. The current donors are mostly teachers, speech-language pathologists (SLPs), and relatives. Teachers and SLPs are consistently following my email links and reaching the page, but few are donating or preordering.
Is the ask unclear? Do I need a different top banner for the page? Better pitch? Please help me diagnose what’s wrong with my landing page!
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