Are you looking to launch a Kickstarter, Indiegogo, or equity crowdfunding campaign?
Working with an outstanding crowdfunding marketing agency can mean the difference between smashing your funding goal and scrambling to receive funds. The best agencies know what it takes to pull off a successful launch, and they’re ready to go to work for your project.
In this article, we’ll take you through:
- What a crowdfunding marketing agency can do for you
- How to pick the right one
- Our top 7 suggestions for you
You’ll come away with a thorough understanding as to how to find the best partner for your project, as well as some suggestions for where to start your search!
What Does a Crowdfunding Marketing Agency Do?
When it comes to running a successful crowdfunding campaign, there is a lot to consider.
Doing it all on your own can be extremely overwhelming. A crowdfunding marketing agency can help to alleviate that stress and apply tested, proven practices to elements of your campaign such as:
- Pre-launch: Building an email list, running Facebook ads, garnering interest through social platforms, creation of landing pages, PR outreach, content marketing. Everything you need to build a crowd before launch to ensure success!
- Building of Campaign Page: Creation of your crowdfunding pitch video, interactive graphics, campaign text, reward tiers, storytelling, updates, and more.
- Promotional Strategies: PR & influencer outreach, social media interactions, execution of outreach emails, making conversions.
Unfortunately, gone are the days where you can just throw up a crowdfunding campaign and watch the funding meter grow. Successful campaigns use tried and true practices to ensure success, which agencies are equipped to execute.
You should understand that crowdfunding agencies are expensive. Most firms will cost in the $10,000 range for A to Z services, so be sure to budget that into your funding goal.
Additionally, working with an agency doesn’t guarantee success. It just raises your chances significantly.
A crowdfunding marketing agency will do everything they can to have their expert teams of marketers, graphic designers, and copywriters to make your campaign as successful as possible, but just as with any start-up, nothing is a sure thing.
How to Pick The Right Agency
To pick the right marketing agency for your crowdfunding campaign, it’s all about identifying your needs and goals and then asking the right questions.
Some project creators are confident in their abilities to execute certain elements of the campaign but need assistance in other areas.
Other creators want to ensure that everything goes off smoothly and will request A to Z services. So take some time to think about your strengths, weaknesses, and budget, then ask the following questions when choosing your agency:
- How long have they been operating in the crowdfunding space?
- What action items can they guarantee completion of? And what timeline will they need to make those happen?
- What successful campaigns have they run in the past? Can they offer you references to other satisfied creators?
- How can you monitor the progress of their work? Will you have a direct contact available to you during regular business hours?
At the end of the day, you’re looking for a company that is equally passionate about your project. They’re not just worried about getting paid; they’re genuinely invested in bringing your project to life!
Top 7 Crowdfunding Marketing Agencies
Now that you know what a crowdfunding marketing agency can do for you and how to pick the right one, let’s give you a list of some of the top contributors in the industry.
Ignite agency has a proprietary 210 step process that they’ve developed to get the best results for their clients and crowdfunding campaigns.
They work closely with inventors, entrepreneurs, and enterprises both large and small. Whatever your particular project goals as a creator, they can help you reach them!
The Launchpad Agency provides 360-degrees of services that are necessary to launching a successful crowdfunding campaign on Kickstarter or Indiegogo.
Their 4-phased approach blends online advertising, social media, and digital marketing together to ‘launch’ their clients into crowdfunding success!
We might be a little biased, but here at CrowdCrux, we’re confident that our services will blow you away. Founded way back in 2012 by Salvador Briggman, CrowdCrux was one of the first agencies operating the crowdfunding space and has been helping creators to reach their goals ever since.
Crowd Crux also prides itself on being a thought-leader in the industry, providing expert insights via the blog, Youtube Channel, and podcast.
In fact, reading this right now, you’re benefiting from our services!
We specialize in making creators’ dreams come true — whatever that looks like. If we’re the right agency for you, great! If not, we’ll help you find the right fit.
Book a coaching call with our founder today to come up with the best plan for your traditional or equity crowdfunding campaign — we’re here to serve you however we can!
Eventys Partners has worked on all types of crowdfunding projects, demonstrating proven success in any niche.
Their full-service capabilities can help you to discover and implement a strategy to ensure success from pre-launch all the way to order fulfillment!
Top Agency works to do all the nitty-gritty work for you while you stay focused on the big ideas and creative side of your campaign.
From seed to launch and beyond, Top Agency provides A to Z crowdfunding services that maximize every component of your campaign.
Agency 20 has raised over $100 million dollars on behalf of their creators since 2010, specializing in Kickstarter marketing and promotions in particular.
With over 500 products launched from start to finish, this seasoned team has the resources you need to be successful!
Funded.Today is another great agency that can help you to achieve your goals.
They also offer 10% cashback when you buy, or refer others to buy, any Kickstarter or Indiegogo campaign in their marketplace.
Keep in mind that the best marketing agencies won’t spam your inbox with requests to represent you.
A proven agency won’t be desperate for your business. In fact, they might even turn you away if they don’t think it’s a good fit.
Take some time to get to know the agencies listed above through their website, then start reaching out once you’ve narrowed your list down to 2 or 3 options!
We hope that this article has been helpful for you.
For more key insights, check out the following resources we have for you:
- The blog, Youtube Channel, and podcast
- A to Z crowdfunding guide book: The Kickstarter Launch Formula
- The ultimate crowdfunding UDEMY course: The Kickstarter Launch Formula
- The Crowd Crux weekly newsletter for the best tips straight to your inbox
And when you’re ready to take the next step, don’t hesitate to book a coaching call with Sal!
We are honored to help you achieve your crowdfunding dreams — whatever that looks like for you. Good luck with your campaign!
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