InvestX, a U.S.-based private equity marketplace, recently announced the launch of its new trading platform, GEM. According to InvestX, GEM delivers access to “Pre-IPO Giants” by allowing broker-dealers to easily transact in private equity through an intuitive, reliable, and transparent technology solution. The GEM acronym is representative of the high-growth industry, Growth Equity Marketplace.
“InvestX GEM was designed to deliver broader access, liquidity, and innovation through real-time information, price-discovery and technology. GEM eliminates the typical long holds of private investing and allows for block and single share trading. The platform is a cloud-based solution that can be connected via a web-based login or a FIX protocol, which integrates directly with the back-end systems of broker-dealers, further facilitating the electronic trading of private securities.”
While sharing more details about the platform, Marcus New, CEO and Chief Entrepreneur of InvestX, stated:
“As this asset class continues to explode, we are excited to introduce a next generation electronic platform to more easily facilitate private market transactions. We continue to work to democratize investing in private equity, and our marketplace does just that by creating new opportunities for accessing and trading in the once elusive private markets.”
InvestX added that GEM connects broker-dealers with access to shares of private billion-dollar technology companies and offers them a platform to trade these shares.
Founded in 2014, InvestX states it delivers access, liquidity, and innovation to the private equity asset class through investments in pre-IPO giants on a trading platform. The company also empowers broker-dealers and advisors with a marketplace, technology, and insights for investing and trading in institutional-quality private equity without traditional multimillion-dollar investment minimums.
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