The most successful fundraising auctions focus more on getting the right people at their benefit event rather that getting as many people as they can. Experienced charity auction planners know that they have a limited number of seats available at their event and want to fill those with donors who have the most giving potential. Here are some ideas to help you develop the best audience for your charity auction.
The most important people to invite to your fundraising auction are those who have the means and the desire to support your nonprofit organization. In the best case scenario, your nonprofit will have information about people who have supported your cause in the past. Look at records showing who has donated money, services, or items and even volunteered. If you have had any past events or fundraisers, then there should be lists of who attended and who bid on or purchased items. Previous raffles would have collected names and addresses also. There are probably others that have shown interest in your cause in other ways as well. Hopefully, your nonprofit keeps a careful record of all your supporters.
The right people to invite are within this all-important list of devotees. Look for those who have donated major gifts, bid on or purchased high dollar items at previous events, were large sponsors, or purchased corporate tables. In short, you are looking for the money in the group. These vital supporters deserve to be cherished and treated like celebrities, and they should be the first ones invited to your charity auction.
You may only have a fundraising auction once a year and you only have a couple of hours and a limited number of seats in the room. Make the most of the fundraising opportunity by inviting the right supporters to your charity auction.