Thursday, February 9, 2023
  • Login
198 Crowd Funding News
No Result
View All Result
  • HOME
  • VIDEO
  • CROWD SUPPORT
  • ARTICLES
  • NEWS
  • BLOG
  • ADS
  • CROWDFUNDING SOURCES
  • BOOKS
  • SPONSORSHIPS
  • CONTACT
  • HOME
  • VIDEO
  • CROWD SUPPORT
  • ARTICLES
  • NEWS
  • BLOG
  • ADS
  • CROWDFUNDING SOURCES
  • BOOKS
  • SPONSORSHIPS
  • CONTACT
No Result
View All Result
198 Crowd Funding News
No Result
View All Result
Home Sponsorship

Should You Include a Reply Envelope in Your Fundraising Newsletter?

February 1, 2021
in Sponsorship
0
Share on FacebookShare on TwitterShare on Email

[ad_1]

I had a great question recently from one of my students.

She said

“I am finding it very hard to include a return envelope with my newsletter.”

I think her question was “Should I put an envelope in my newsletter?”

To Ask or Not To Ask – that is the question, isn’t it?

There are really two things going on here: 1. Whether or not you should ask 2. How you feel about it.

Here’s the truth about fundraising and newsletters: When you send a well-done, donor-focused newsletter, and your newsletter is part of a well-rounded year of asking and thanking, there’s nothing wrong with putting an envelope in a newsletter.

It’s called a soft ask. It’s soft because you aren’t calling attention to your request for money.

If people read something in your fundraising newsletter that moves them, you’ve made it easy for them to respond.

Unfortunately, most nonprofit newsletters are crap.

Sorry, but it’s true.

They’re focused on the organization, they’re crammed full of useless information, and there’s not a single thing in them that connects the reader with the good work the organization is doing.

My theory is that you have too much to do in a day. The newsletter falls to the bottom of the priority list until it becomes a burning issue, then you throw something together just so you can get it out the door and check it off your list.

I know because that was the way I once did newsletters. And I’ve seen lots of my clients do it that way, too.

You have to realize that a newsletter serves some very important purposes:

  • Gives you a way to stay in touch with your donors. In other words, out of sight, out of mind. Your newsletter is a good reminder that you’re still here and still doing good work.
  • Gives you a way to connect emotionally with your donors and remind them they care about your mission. Your work is not quite as important to your donors as it is to you. You have to get in front of them regularly with stories that move them. When you pull their heart strings, they’ll remember that they care and want to help.
  • Gives you a way to educate your donors about your cause. Your donors don’t know the ins and outs of your mission the way you do. And you have to give it to them in small doses. When you inundate them with information, it’s overwhelming and they’ll tune out.

How often can you send a newsletter?

That depends. It depends on how you’re sending it and what else you’re sending. I believe you can send a print newsletter quarterly. You can send a shorter, email newsletter monthly.

The most important thing is that the newsletter contains information that’s interesting to the donor. Get that piece right and you can send a newsletter as often as you like.

The Real Issue

The real issue behind the question that my student asked me was how she feels about asking. Many people feel uncomfortable asking for money, especially when they think they’re doing it too often.

No one wants to wear out their welcome, particularly with a donor.

No one wants to become the nonprofit that donors dread hearing from.

Again, remember that if your donors give, that means they care about your work. Think of them as partners in your work. Your partner needs to stay in-the-know, right? They need to be kept in the loop so they know when to step up and provide more support.

Asking is not about you. It’s about giving your donor the chance to support your work.

So, don’t worry about putting an envelope in your newsletter. As long as you’re giving your donor meaningful and interesting information, and you’re doing plenty of relationship-building activities outside of your newsletter, it’s all good.

[ad_2]

Source by Sandy Rees

Tags: crowdfunding vs sponsoringdonations crowdfundingEnvelopeFundraisingfundraising and crowdfundingfundraising and crowdfunding platformfundraising vs crowdfundingIncludeNewsletterReplytop crowdfunding sitestop crowdfunding sites 2020top crowdfunding sites for investorstop crowdfunding sites for nonprofitstop crowdfunding sites for startups
ShareTweetSend

Related Posts

Sponsorship

Preschool Fundraising: Set Up A Teddy Bear Picnic

February 6, 2021
Sponsorship

Use Vending Charities And Don’t Pay Commissions

February 6, 2021
Sponsorship

How Charities Help People

February 6, 2021
Sponsorship

Friends & Family As Sources of Business Funding

February 6, 2021
Sponsorship

What Are The Ways To Improving Fundraising? An Insight

February 5, 2021
Sponsorship

Donate For Free – No Cost, Easy Ways to Give Back on the Internet

February 5, 2021
Load More
Next Post

Contactless Payments Adoption to Increase 6-8% Globally Compared to Pre-COVID Projections: Report

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

LATEST STORIES

Between Music – Crowdfunding video

June 5, 2022

Attacking A Market Failure With Candice Matthews Brackeen

June 5, 2022

Crowdfunding video – Kabeção 1st solo Album – Touching Souls

June 5, 2022

The Gecko – Failure is not an option

June 5, 2022

Roller Kingdom Crowdfunding Video

June 4, 2022

Introduction – Art of Failure with Eli Zelkha

June 4, 2022

Radbahn Crowdfunding Video + Fast Forward Science 2017 Film

June 4, 2022

Jorge Newbery at Failure Lab

June 4, 2022

Outland Denim Equity Crowdfunding Video

June 4, 2022

What I learned about Failure, Loneliness, and Red Lizard at the Spark Fest Cebu

June 4, 2022
Load More
198 Crowd Funding News

Own and operated by The Ike Lemuwa Group, LLC a Commonwealth of Virginia Limited Liability Company, USA.
Info@nigeriasmartnews.com / info@ikelemuwagroup.com
Toll-Free: 1 888 642 8433
3821 Dominion Drive Dumfries, Virginia, 22026. USA

Categories

  • Home
  • Crowdfunding News
  • Blog
  • Articles
  • Sponsorship
  • Crowd Support
  • Crowdfunding Sources
  • Partner with 198TILG Mastermind Platinum Group
  • Video

Recent News

  • Between Music – Crowdfunding video
  • Attacking A Market Failure With Candice Matthews Brackeen
  • Crowdfunding video – Kabeção 1st solo Album – Touching Souls
  • The Gecko – Failure is not an option
  • Roller Kingdom Crowdfunding Video
  • Home
  • Disclaimer
  • Privacy Policy
  • DMCA
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact

Copyright © 2021 198 Crowdfunding News.

No Result
View All Result
  • HOME
  • VIDEO
  • CROWD SUPPORT
  • ARTICLES
  • NEWS
  • BLOG
  • ADS
  • CROWDFUNDING SOURCES
  • BOOKS
  • SPONSORSHIPS
  • CONTACT

Copyright © 2021 198 Crowdfunding News.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In