1. See the big picture:
Thinking solo about your crowdfunding project is not the way. You have to keep your audience in mind. Turn your funders into fans:
– Make the audience want to get more.
– Give them an offer they can’t refuse.
– Show you actually give two hoots about them.
2. Develop an arsenal of resources:
There are many ways or channels you could use in order to get your word to the public such as press, social media, blogs, website updates, and so on. One size won’t fit all, but you can be smart about developing a range of resources such as stories, images and videos that you can use across your channels. You have to keep it consistent as well as you have to keep plugging those key messages.
3. Create a buzz:
Tell your story making sure it is real strong consistent and impacting. When you get something like 50% of your funding, you have to rejoice and videos is a great little tool which can help you do that.
4. Keep plugging away:
Thinking that this will be an easy task will be the worst mistake you can make. Several hundreds of new campaigns launch every single day. Most of them will never reach their target. Getting money is quite difficult and it requires real work to be able to engage the customer community.
5. Be accountable:
You have to be accountable for everything you do. Get your finances up to date, your projections on point and have a clear plan so people know what your timeline is and when they can expect their return.
6. Maintain momentum:
After the initial burst of activity that will come with your launch, the next phase is keeping up the momentum. That means focusing on getting more press and spreading the word about your exciting new project. Staying engaged and involved is the key and making sure you send frequent updates to your supporters. Updates are notifications that are sent to your contributors, or anyone who has elected to “follow” your campaign to keep them up to date on your progress. They can be anything from pictures, to recent press coverage, to what work you did on your project that day.
Campaigns with more than 30 updates raise 400% more funding than those with zero to five updates.
7. Say thank you:
Everyone wants to feel loved. Thus a little TLC can go a long way. Saying thank you with no strings attached can be a very big and important step in your relationship with your funders.
8. Don’t be greedy:
Be contented and manage what you have got already from the crowdfunding venture. Even if you project is a whole success, do not be tempted going back there sooner to ask for more funds. Your funders are always available to you and could be contacted in the future but they will first need to see the success of your project before they put in more cash.
9. Get some inspiration:
If you need some inspiration once your crowdfunding is already taken off, get to look at campaigns that are making it really work for them.
10. Fullfill your promises:
You need to have a plan of action once you smash your target. Try to fulfill whatever promises you made to your funders in order to get yourself sorted in advance.