In spite of what Congress says, we are in a recession. The cost of living is rising while household incomes are decreasing. These all have a rippling effect. Which result in lack of available funding for projects and programs that were once fully funded by the government or philanthropists. Lack of funding and a decrease in large donations has led to an increase in the number of fundraisers that organizations are holding.
Everyone can’t have the same fundraisers. Pizza sales and over priced cookies and candles are left for the elementary aged kids. Why? Because they’re the only people adorable enough to convince people to buy them. Organizations are now looking for creative ways to generate monetary support for their projects. There is a disadvantage to having the same kinds of methods to raise funds as everyone else.
What is the best way to create fundraisers that will be successful and unique? We will start by asking ourselves a series of questions. What are we going to do with the money we raise? Who are the people we will be asking to help us? What do the people we are asking to help need? Can we help them meet that need with our fundraiser?
Once these questions have been answered, we can focus on creating the fundraiser based on the information collected. It is very important to understand what people need and what they are willing to pay for. If the organization can position itself to offer a product and/or service that people need or want, your fundraiser can be a success. For example, people need groceries. If your organization can partner with a local grocer to donate a portion of the proceeds to your organization. People want to lower costs on their household bills. If the organization can partner with a company that can help people save money on their household bills and generate fund for the organization, that is creative fundraising. Creative fundraising should cost as little as possible and generate as much money as possible. People like to party and celebrate, however giving large events in the name of “fundraising” will be extremely costly. The most effective option is to have your organization partner with an existing event. Find a way to leverage existing programs to meet the needs of people who want to support the organization and the fundraiser will be a success.
No matter what you decide to do to raise money, make sure it will fill a need of the demographics you are marketing to and who are willing to support your cause. Keep the cost of the fundraiser minimal to maximize your profits. Leverage existing programs that are willing to partner with your organization.